Matcha Shortage - In-stock or pre-order matcha can be found here. Pre-order lead times are estimates only and may change at any time.

Free shipping over JPY1,500 within Japan with login.

International shipping available to 90+ countries!

FREE SHIPPING

(1) Must be logged in and subscribed to the Yunomi Newsletter.
(2) Minimum order of 15000 yen before shipping & taxes (about US$100).
(3) Ends midnight Oct. 31, Tokyo time.
(4) No code needed. Applied by the tea ghosts that haunt this site.

Professional's Guide to Japanese Tea

  • Meet the Tea Farmer: Mataki Tatefumi

    Meet the Tea Farmer: Mataki Tatefumi

    For today’s tea farmer interview at Yunomi, we are with 3rd generation tea farmer and CEO of Sueyoshi Tea Atelier in Soo City, Kagoshima Prefecture, Mataki Tatefumi. Mataki-san strongly believes...

  • Why Hojicha is Low in Caffeine

    Why Hojicha is Low in Caffeine

    One all-time favorite tea and one which ceases to lose popularity among the Japanese is hojicha, a roasted green tea with origins in Kyoto (I will touch on its history...

  • The Chemistry Behind Tea Flavor

    The Chemistry Behind Tea Flavor

    This blog post was written by guest Jimmy Burridge, PhD in Plant Science and tea aficionado, with a burgeoning interest in the intersection of tea agronomy, chemistry and terroir (you can blame...

  • Lateral buds on tea leaves

    Lateral buds on tea leaves

    While the plant prioritizes the apex bud, the new leaf that grows out of the tip of a branch of leaves, the plant also produces lateral buds, or new leaves...

  • Link between Water Hardness and the Taste of Tea

    Link between Water Hardness and the Taste of Tea

    Have you ever had the experience that the Japanese tea you made at home tastes different from the product description or people's reviews although you steeped it properly?  This article...

  • Bamboo and the Art of Chasen Making - Yunomi.life

    Bamboo and the Art of Chasen Making

    Today, I would like to talk about chasen (茶筅), the indispensable and quintessential tea whisk that is used to make matcha, particularly focusing on the bamboo that is used in...

  • All About Shading in Japanese Tea Cultivation - Yunomi.life

    All About Shading in Japanese Tea Cultivation

    Hello! Genki desuka (How are you doing)? Today, I would like to delve into the topic of shading and shaded teas. If you enjoy drinking gyokuro, kabusecha, or matcha, you...