🎄 (Notice 1/2) 🎄 Happy Holidays! We will not be shipping orders between 12/28-1/13 for the holidays and moving into a bigger warehouse next January. Come back from time to time for chances to win discounts for 2025 totalling a million yen! CLICK HERE TO LEARN MORE (Starts 12/28)

☀️ (Notice 2/2) ☀️ As we wind down the year, only products with actual units in-stock will be purchasable. Out-of-stock sample sizes, multipacks, procure-on-demand bulk sizes, etc. will be buyable after our warehouse move in January.

All About Japanese Tea Culture

  • Discover: Teas of Tokushima Prefecture

    Discover: Teas of Tokushima Prefecture

    Tokushima is a prefecture of Japan that is located on the island of Shikoku. When one thinks of Japanese tea, Tokushima is probably not the prefecture that comes to mind....

  • Kabusecha tea, the semi-shaded tea

    Kabusecha tea, the semi-shaded tea

    As the name suggests in Japanese, “kabusecha” which means covered tea is grown by covering the tea leaves with a cloth called kanreisha before they are harvested. This shade growing...

  • How Shishikui kancha is made

    How Shishikui kancha is made

    Shishikuicho city, is in the southernmost district of Tokushima Prefecture, called Kaiyo. As its name Kaiyo (in Japanese: 海陽) suggests in Japanese, it is a "sea town" that is famous for its sea....

  • Matcha in snow

    The Day of Matcha and Nishio Tea

    As some of you may have been aware, February 6th marked the day of matcha in Japan. In a previous blogpost on Yunomi, we touched on some of the tea...

  • The Setsubun Festival and Good Fortune Tea

    The Setsubun Festival and Good Fortune Tea

    Setsubun (節分) is a traditional Japanese festival that is held on February 2, 3 or 4, one day before the start of spring, according to the Japanese lunar calendar. The...

  • ume kombucha and Japanese rice crackers on a table next to plum blossoms

    Ume: The symbol of spring with many uses

    The flowers of ume, the Japanese plum, bloom in February and March, announcing the beginning of spring. Around this time many people gather at parks and temples to admire the...

  • The Parts of a Chasen

    The Parts of a Chasen

    This article covers the Japanese terminology for the main parts of a chasen (the bamboo whisk used to make matcha). While the terminology for the parts of chasen are in...